What the FLoC: Google Delays Banning Third-Party Cookies


Google recently announced plans to block 3rd party cookies in Chrome by 2022. It hopes to replace cookies with a new “Privacy Sandbox” that can support targeted advertising without violating users’ personal info, though advertisers, regulators, and privacy advocates are skeptical. Now, Google is delaying its cookie-crumbling scheme until 2023 to help ensure the plan’s success.

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